RISMEDIA, Jan. 10, 2007-QuinStreet, Inc. and Leading Real Estate Companies of the WorldTM (LeadingRE) have formed an alliance to provide LeadingRE's 650 member real estate firms with a program to capture online leads. LeadingRE's Leading Real Estate Solutions division, which established this relationship with QuinStreet, is focused on delivering real estate value-added products and services to the network's brokers.
QuinStreet is one of the premier online direct marketing firms in the country, providing lead generation services to some of the world's largest companies. A pioneer in organic and paid search marketing, QuinStreet specializes in lead generation and finds qualified, interested and motivated consumers for clients across numerous industries.
"We are very impressed with QuinStreet's full-service approach, which combines online and direct marketing expertise, vast search and media reach, and industry-leading technologies to deliver high quality leads to real estate companies," said Phil Edwards, vice president of Leading Real Estate Solutions. "With over 70 percent of people using the Internet in their home search, this type of strategic program will help our members reach these consumers and retain their competitive edge."
The relationship gives Leading Real Estate Companies of the WorldTM members value-added lead screening. With QuinStreet's Customers on Demand®, affiliates receive high-quality leads and can return leads that do not meet their established criteria. The program also offers broader company exposure and consumer reach to LeadingRE through QuinStreet's proprietary network and leverages advertising with Google, Yahoo! and MSN.
"QuinStreet is excited to be partnering with the premier global real estate network to bring qualified real estate customers to their members," said QuinStreet Vice President John Spottiswood. "Our Real Estate Network sites do not compete directly with broker or agent listing sites. Our sites provide consumers with unbiased real estate information and the ability to be matched with and compare first-rate real estate agents and brokers serving their local markets."