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RISMEDIA, Jan. 31, 2007-Leading Michigan real-estate brokerage, Real Estate One, has chosen the Internet lead-qualification company, LeadQual, to help them close more business by instantly responding to and qualifying a new group of Internet leads.

Real Estate One offers Web site visitors the option of receiving instant e-mail alerts when new homes matching the prospective buyers' criteria hit the MLS.

For the inquiries that do not indicate that they are already working with a Real Estate One agent, LeadQual will instantly respond on Real Estate One's behalf, determine if the lead is a qualified buyer and then "live-transfer" the qualified buyer to a Real Estate One agent.

Jodi Dines, Real Estate One's CIO says, "Internet buyers are demanding instant response to their inquiries, so this program is really in response to our customers' demands. LeadQual responds instantly, and also has very sophisticated technology to complete a live transfer without ever placing the buyer on hold."

Dines also notes, "In the past, we just sent these inquiries MLS listing alerts, without calling them. So, this is a proactive attempt to uncover a brand new source of incremental home sales for us."

"We're really excited to partner with Real Estate One to help them improve the conversion on their ‘first-to-know' leads." says LeadQual Co-founder, Glenn Houck, "Real Estate One is a very progressive company, and they know that responding quickly is the key to converting online inquiries to closed home sales."

For more information, please contact