RISMEDIA, Feb. 21, 2007-Residential real estate search company Trulia and International real estate franchisor Keller Williams Realty Inc. announced a strategic business agreement to market all Keller Williams Realty associates' property listings in North America through the Trulia.com search engine. The goal of the new partnership is to deliver consumers a seamless, user-friendly experience when searching for homes, and to provide sellers with an innovative method to promote their homes for sale online.
It also provides a new, cost-effective advertising medium for more than 77,000 Keller Williams Realty brokers and agents, increasing exposure to their listings and delivering their clients another innovative method to promote their homes.
"We have worked extensively with Keller Williams to align our business model with their online marketing interests," commented Sami Inkinen, COO and co-founder of Trulia. "In the first four days that Keller Williams listings have been live on Trulia.com, we have directed nearly 15,000 qualified home buyers to KW broker and agent Web sites, with one agent reporting that she is already in discussions with an interested home buyer who found her listing information on Trulia."
Trulia's search interface and advanced search technology make available a new experience for real estate shopping online. Consumers can search through property results quickly and efficiently using search criteria that are most important to them, and then be linked directly to the most informed source of property information – the listing agent.
"This agreement marks a clear advantage for our agents when generating leads and better serving their clients," stated Mark Willis, CEO, Keller Williams Realty Inc. "Trulia offers our agents an effective and affordable alternative to traditional advertising, helping our agents advertise their listings to a wider market of potential real estate consumers."
"We believe that Trulia is an agent-centric technology company, so we knew this partnership would be a good fit for both companies," said Mary Tennant, COO of Keller Williams Realty Inc.
Keller Williams' Chief Technology Officer David Therrien adds, "Keller Williams believes that our agents should control how and where their listings are marketed online, and the resulting leads should go directly back to them. This partnership means that we can stay on the cutting edge of the Internet revolution in the industry, and honor our philosophy of always putting our agents' needs first."