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RISMEDIA, Feb. 22, 2007-Points Nor'East Properties, a leading residential and commercial real estate firm located in Portsmouth, selected Whaleback SystemsTM for its business phone solution.

Whaleback Systems offers the all-inclusive CrystalBlue Voice ServiceTM that leverages advanced technologies to deliver major business advantages. Whaleback's all-inclusive, flat-priced service package makes the most advanced technology immediately affordable for small and midsized businesses-without the operational hassles of maintaining equipment. Whaleback has leveraged cutting-edge technologies and the latest industry standards to engineer a simple, yet powerful and feature-rich business phone system that transports voice signals over a broadband connection instead of a traditional phone line.

In November, after conducing a comprehensive needs assessment and infrastructure review, Whaleback Systems installed a customized, cutting-edge Voice over Internet Protocol (VoIP) system that seamlessly integrates with the Points Nor'East information technology network. Points Nor'East reported the advantages of the Whaleback SMB 1500 were immediately evident.

"Being on-the-go is part of our business, so we needed a phone system that would help our clients quickly connect with an agent regardless of his-or-her physical location at any given moment. We considered several options, and only Whaleback Systems fulfilled all of our needs," said Fred Attalla, co-founder and manager of Points Nor'East Properties.

As the first Realtor in the region to implement the SMB 1500, Attalla noted that Points Nor'East gained a competitive advantage. "Whaleback's Road Warrior IntegrationTM feature and other time-saving functions are critical to top-producing agents. By leveraging the most advanced technology available, Points Nor'East is providing unrivaled support for our agents."

"Point's Nor'East selected Whaleback's SMB 1500 because our solution is truly superior," said Mark Galvin, co-founder, president and CEO of Whaleback Systems. "It's built from the ground-up for broadband. It's the first-and-only IP-PBX that supports key system features that are critical to small and midsized businesses. And since it's software-driven, the advanced features are unbelievably easy to use. On top of all of that, our all-inclusive unlimited calling package makes the most advanced technology immediately affordable for companies of all sizes."

Points Nor'East was established in 2005 and is projected to achieve $40 million in real estate transactions during the first year. The linear mobility of the Whaleback SMB 1500 will enable the system to grow with the company.

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