RISMEDIA, March 7, 2007-To buyers in the high-end home market, cost may not be the first consideration; often an afterthought. These buyers shop for homes similar to how shop for shoes, wine and their fifth car-with brand name, quality, and image in mind. Distinctive Homes magazines, published by Harmon Homes, target that market. Utilizing various distribution channels, targeted mailings, Internet sites, and specialized locations such as luxury car dealerships, elite business centers, and other areas, high-end buyers often find the upscale home of their dreams within these publications.
"Distinctive Homes magazine is our premier publication; it is the ultimate media outlet for luxury listings and high-end home buyers know our name," explains Dave Mangold, vice president of business development for Harmon Homes. "The magazine's style and sophistication combined with our company's technology and distribution channels allow us to provide a total marketing solution for real estate agents marketing upscale homes."
"Luxury," an experience that is marked by exclusiveness, coupled with "home," the traditional abiding place of affections, combine to embody the style of Distinctive Homes. Distinctive Homes publications offer portfolios of luxurious homes, showcased within glossy pages for listings, those interested in moving into the luxury market, or connoisseurs to the luxury home sale business.
Distinctive Homes advertisers receive a digital replica of their publication online at the eBooks site. eBooks provide added listing exposure and are an effective way for luxury buyers to search for homes in different parts of the country.
Advertisers also get their listings on HarmonHomes.com and Homes.com as a complimentary service to their advertising package. Distinctive Homes' customers benefit from over three million visitors that HarmonHomes.com and Homes.com draw every month, according to Harmon Homes, plus listings on these sites flow to major sites like Google, Trulia, and Oodle. The total integrated marketing approach ensures that no matter where the luxury buyer is looking, they will see listings.
All Distinctive Homes publications are targeted to a luxury-oriented demographic audience, maintaining the upscale format by accepting only real estate listings priced at 1.8 or more times the median home price in any given market. Only available in select cities, there are a limited number of openings for each publication, and only the most qualified advertisers make the cut, according to Harmon Homes.