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RISMEDIA, March 15, 2007-With financial planning being such an integral part of home maintenance and remodeling decisions, Ethix Media, LLC, the makers of Homefree(TM), introduces financial expert Sue Feitelberg to its team of subject matter experts (SMEs). As a financial advisor and vice president of JPMorgan Chase, Feitelberg will provide Homefree users with advice on important financial decisions pertaining to the maintenance of their homes.

Leveraging more than 15 years of experience in the financial industry, Feitelberg has conducted more than 200 seminars through JPMorgan Chase, titled "The Net Worth Workout: A Powerful Program for a Lifetime of Financial Fitness," and has published a book under the same title. She has written articles for Money Magazine, The New York Times and UPI, and has appeared on television and radio programs on Fox, PBS and NY1.

"Early in my career, I noticed an unsettling trend among people in the poorest financial health – they lacked both clearly defined goals and a realistic sense of their current financial condition," said Feitelberg. "I developed a system for financial prioritizing, goal setting and follow-up, and I look forward to helping Homefree customers make better fiscal decisions regarding their homes."

Feitelberg's specific contributions to the Homefree site will include original articles and entries on the Homefree Blog ( She will also participate in a virtual roundtable where homeowners can get "second opinions" from each expert's unique perspective.

"The goal of Homefree is to offer homeowners hassle-free, comprehensive maintenance tools for their homes," explained Tom Blondi, CEO of Ethix Media. "While the monthly e-mail reminders make home maintenance easy, the SMEs provide a deeper level of knowledge on topics ranging from preventive maintenance and home repair to legal matters and financial advice. Sue is an ideal fit for the Homefree subject matter experts, and we're proud to have such an accomplished financial specialist join our team."

Homefree ( features personalized maintenance schedules that trigger helpful monthly e-mail reminders. Homeowners get the information they need to make intelligent decisions about the upkeep of their homes. By simply glancing at the dashboard on their custom Homefree site, homeowners keep on top of home maintenance issues. Subscribers can regulate everything from seasonal home care to routine maintenance checks.

For more information, visit or call 1-888-TO-ETHIX.