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RISMEDIA, April 2, 2007-Prudential Rand Realty announced that it has re-launched, providing users with access to more information, mapping and built-in user customization.

Rand's latest state-of-the-art site combines content from several different databases into one integrated experience. Serving approximately 14,000 unique visitors a day, Version 6.0 offers a series of improvements including:

– More detailed property information with built in Google maps, multiple photos and virtual tours
– Access to user-submitted content such as community demographic reports, local events, local links and comprehensive school reports
– Real-time Home Valuation reports and in-depth real estate market research, including detailed reports of recent sales activity in the local and regional markets
– The ability to save favorite searches and receive e-mail updates of new listings and recent sales.

"This new generation of is representative of several key trends in real estate and the Internet in general," said Matt Rand, the managing partner of Prudential Rand Realty. "We've built-in more user customization and utilized the latest technology, allowing for access to more community and property details than ever before. We've transformed our site to become an online real estate powerhouse, complete with more information available than any other real estate site in the region."

In addition to having more online property details than any other real estate Web site, Prudential Rand has dramatically enhanced its online Home Valuator, which was first introduced in 2002.

"Our Home Valuator, called Property Portfolio, is more useful than any other online valuation tool, because we provide all the support data, including sold properties, area trends, and charts," said Rand. "Instead of a static, computer-generated value estimate, we give our users the same information the professionals use to establish value."

"Providing superior customer service has always been one of our top priorities," said Rand. "Upgrading our Web site with the latest in Internet technology is just another way that we are working to make the home buying and selling process easier and more efficient for the client. Our new site is the most comprehensive residential real estate Web site in the Hudson Valley."

For more information, visit