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RISMEDIA, April 16, has launched a reengineered real estate portal to make searching online for a home more enjoyable and productive. The new site has been redesigned to make searching through home listings even easier. The site also has added enhanced tools for real estate agents to connect with active home buyers.

In redesigning the site, took a hard look at what services really help home buyers find a home and connect with a reputable agent.

"This was the first major redesign since 2003, so we took our time to get it right," said Jamie Clymer, vice president and general manager. "Our major focus was on the home buyers' experience. What we've created is a superior online home-searching environment. Our agent customers will gain from our increased site traffic and the quality of home buyer leads."

"We've completely revamped the entire Web site so that home buyers stay on longer, come back more often and make their primary real estate destination," explains Stevan Cirkovic, director of product development.

One of the new innovative features is a side-by-side home comparison. Home buyers are now able to directly compare properties as they search for a new home. Other new features of the site include larger photos, sophisticated mapping views, and enhanced "smart search" functionality that helps home buyers find relevant listing information faster.

While many of the top real estate Web sites have seen only slight traffic growth year-over-year, has grown 200% since 2005, according to the company. draws in more than 2.9 million visits and over 54 million page views each month.

With the redesign, agents will benefit from the addition of customer relationship management tools that send leads via text message directly to the agent's mobile phone. Agents also will be able to better manage leads through a new e-mail marketing program provided on the back end. Agent video services will soon to be added to the family of services and products.

For more information, visit and/or