New marketing technology can send personalized mailers to each recruit on your mail list
RISMEDIA, May 8, 2007—Recruiting experienced agents is one of the greatest challenges that brokers face. Each recruit wants to feel like your only recruit, your number one draft choice. The trouble is, generic recruiting tools can make recruits feel more like a number than an individual. Personalized contact is the key to successful recruiting. A pioneering new technology takes ‘personalized contact’ to a whole, new level. The technology being used by LentzDesign places a recruit’s name directly in the postcard photo, thus creating a one-of-a-kind recruiting piece.
For example, one of the recruiting postcards shows a young boy standing in a field of flowers. An interesting image, but what really amazes the recipient is the fact that his or her name is written in the flowers at the boy’s feet. “Laura Cooper” might receive a postcard which reads “Laura” in the flowers. Likewise, another recruit, Bill Smith, could receive a postcard with “Mr. Smith” written in the flowers. The reverse side of the postcard is all about the real estate office. It features the recruiters contact information, special information about the office, and information on setting up a confidential meeting.
The flower scene and the example shown above are just two of 28 different postcards available with this new technology. Other choices include neon lights on a building that light up to spell the recruit’s name. In another, chips on a poker table form the name. Other postcards feature eye-catching scenes where clouds, rocks, birds, and other elements are creatively used to spell out the recruit’s name.
This new line of postcards is exclusively offered by LentzDesign and is called, “Wow Factor.”
“These smart cards are appropriately termed,” says David Lentz, owner of LentzDesign. “If Susan Anderson receives a card with her name written in birds as they fly across the sky, she is going to be pretty intrigued and will remember the sender. Direct mail works, and our new ‘Wow Factor’ cards are the most effective recruiting tool we’ve ever created.”
He continued: “These visually impactful postcards boldly use the recruit’s name to break through mailbox clutter. In today’s market, an office manager needs a recruiting piece that will separate him or her from the dozens of other companies competing for the top agents. Our clients demand a high quality, intelligent recruiting postcard. With our new ‘Wow Factor’ cards, we are exceeding their expectations and doing so at an incredibly low price.”
To accommodate the development of “Wow Factor” cards, LentzDesign has transitioned to the digital print world. Along with these new recruiting postcards, all of their postcard designs are now offered in full color on both sides. Other types of LentzDesign postcards include; Just Listed, Just Sold, Prospecting, and Time Change reminders. Postcards are available individually for as low as 42 cents each, which includes postage, addressing and mailing. An agent can upload his/her own list for free or purchase a mailing list from LentzDesign.