RISMEDIA, May 9, 2007-Sotheby’s International Realty Affiliates, Inc. has announced that legendary real estate entrepreneur Jenny Pruitt and leading real estate executive David Boehmig have partnered to form Atlanta Fine Homes Sotheby’s International Realty. The company will serve consumers seeking to sell or buy homes throughout the Buckhead and North Atlanta markets. Pruitt will serve as chief executive officer and Boehmig as president.
In 1988, Pruitt founded Jenny Pruitt & Associates and grew the firm to annual sales in excess of $1.5 billion and a roster of more than 450 full-time, professional sales agents. Earlier this year, Pruitt left Jenny Pruitt & Associates after fulfilling a five-year contract with HomeServices, which had purchased the firm in 2001. Next month, Atlanta Fine Homes will begin operating as Atlanta Fine Homes Sotheby’s International Realty, with its first office located at The Piazza at Paces on Northside Parkway in Buckhead, Atlanta.
“Jenny Pruitt has been a true leader in this industry for decades and enjoys a well-deserved reputation as one of the most respected and admired real estate figures in this country,” said Michael R. Good, president and chief executive officer, Sotheby’s International Realty Affiliates, Inc. “She and co-founder David Boehmig have a shared vision and expertise in the vibrant and growing Atlanta market that are second-to-none. This affiliation represents a significant strategic step for us, and we are truly honored to welcome such a prestigious firm to our global network.”
Pruitt’s personal goal is to provide home buyers and sellers with a consumer experience that is parallel to none. “Our affiliation with the Sotheby’s International Realty network will only enhance that consumer experience, and help us to deliver the highest-possible level of client service,” she said. “While this step provides us valuable, additional exposure and resources, our team of respected agents will remain focused on providing unmatched personal attention and one-on-one connections to our clients that will set us apart from the competition.”
The Sotheby’s International Realty® network has more than 7,500 sales associates located in more than 375 offices in the U.S. and 24 other countries and territories. All listings from Atlanta Fine Homes Sotheby’s International Realty will be marketed on the sothebysrealty.com global Web site. In addition to the referral opportunities and great exposure generated from these sources, the firm will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty® marketing programs.
For more information, visit www.sothebysrealty.com.