RISMEDIA, May 15, 2007-ADIGIDA Solutions has released the free Standard Edition of their new RealFutureCRM 2.0 contact management program, and the Solo Edition, available by subscription. Both programs share an entirely new architecture and code base built upon AJAX and Web 2.0 technologies that give users desktop-like performance, flexibility and speed, according to the company.
Advanced versions for agents who work with assistants and those in a team environment will follow during the summer months as the existing Pro and Team editions are migrated to the new platform. When an agent outgrows one version, they can upgrade at any time to another version with just a few mouse clicks.
According to Adigida, both versions leverage the latest advances in technology and interface design to make the applications fast and easy to use. The company has added shortcuts that allow agents to access the most commonly used data and features with a single mouse click. Other new features include a Dashboard where users see a snapshot of their day’s schedule, mashups of relevant information from other sites, and real-time live access to data from their Internet-enabled PDA.
New programming techniques allow RealFutureCRM 2.0 to overcome the “click-and-wait” syndrome – a drawback of Internet-based programs. In a fashion similar to how Google Maps downloads new data while the browser is idle, RealFutureCRM has the data the user needs instantly at hand when it is requested. It also uses in-line editing which eliminates separate edit screens that take time to load, and the need to redisplay the original screen each time a small piece of data is modified. The program is focused on saving the user time while giving them a full-powered program, with an experience that is very similar to using an application installed on their own computer.
Richard Kalman, president of Adigida Solutions, said that the new AJAX programming techniques are ideally suited to a CRM program.
“Agents need to make many little changes to their databases every day, and with the old process each change requires screens to be loaded multiple times,” says Kalman. “Waiting for screens to display between actions is one of the biggest drags on the productivity of Internet applications. In RealFutureCRM 2.0 edits are made in-line on the same screen that is already displayed. The result is performance that is downright zippy.”
The Standard Edition has all the contact management features and capacity that 75% of agents need. It is a perpetually free service–not a trial or demo program–and is a logical progression for agents who are using generic programs such as Outlook or ACT! It includes all of those programs’ features, plus the ability to track listings and closings, assign pre-defined sets of tasks, send e-mail reminders, and manage drip e-mail campaigns.
The Solo Edition ($159 per year) additionally allows agents to track an unlimited number of contacts, receive text message alerts and reminders on their cell phones, have leads from their Web site entered automatically into their database, track referrals, and view and edit their contacts and tasks directly from their Internet PDA while on the road without needing to sync with their database.
“Our goal is to let agents get their database work done as quickly as possible so that they have more time for selling and to spend with their families,” says Kalman. “These programs represent a new paradigm in Internet software design, with dramatically improved productivity and performance for our customers. Using our technology to integrate data from programs such as Web sites, virtual tours and electronic forms, we look forward to partnerships with other real estate software vendors that will result in agents managing all aspects of their client’s relationship from one central program with a single sign on, improving their efficiency even more.”
The programs will be officially introduced today, May 15, to the real estate industry at the National Association of Realtors Midyear Legislative Meetings and Expo in Washington, DC.