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RISMEDIA, May 24, 2007-John Helm, PhD has joined Imprev, a provider of marketing automation and campaign management for the real estate industry, as chief technology officer and vice president of Engineering.

Prior to joining Imprev, Helm was the CTO of Drugstore.com (DSCM). He has worked for a number of well-known technology start-ups and has also held senior management positions at leading Fortune 500 companies including Merrill Lynch, Deutsche Bank and Morgan Stanley, as Head of Architecture, COO of Global Messaging, Collaboration Services and Directory Services and Chief Information Architect.

“When a person of John’s caliber enters an industry, you know that there are interesting problems to solve. John has the experience and capability to continue delivering on Imprev’s promise of providing complex technologies wrapped in a user-friendly experience,” says Renwick Congdon, Imprev president and CEO. “John’s work on the underlying platform has already yielded benefits to the company and our clients. John is one very smart guy.”

According to Helm, “I believe that Imprev espouses the fundamental tenets that Jim Collins described in his book Good to Great. The management team and all of the employees uniquely understand what it takes to maximize the total return on software investment. This results in predictable costs and a superior user experience over both the short and long term. Because of these things, I believe Imprev has the will and culture to be a truly great company.”

In the five months he’s been with Imprev, Helm has expanded the IT department, introduced new engineering and development practices and implemented strategies to grow the department in a deliberate fashion to position the company for ongoing success.

Among Helm’s numerous accomplishments include a 2003 CIO Magazine “Resourceful 100 Award” and a variety of positions in academia, including faculty member of the Columbia University Department of Applied Physics. Helm was a Fellow at the National Academy of Engineering and the Director of Computer Services at the American Health Foundation, where he was responsible for the management of epidemiological databases and biostatistics software. Helm holds a PhD in Applied Physics, a master’s in Nuclear Engineering, and a Bachelor’s degree in Applied Chemistry from Columbia University. On April 18, 2007, Helm spoke to the high profile members of the invitation-only New York CTO Club on a topic entitled “Would Plato Fail as a CTO?” in which he explored how principles from Behavioral Economics can be applied to IT management.

For more information, visit www.imprev.com.

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