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RISMEDIA, June 25, 2007 Toll Brothers has spent the last 40 years staying in tune to the industry’s latest trends. To reflect the current buyer’s market, the

Central Florida division has partnered with Morris & Kalm, Inc. (M & K) ofOrlando, Fla. to execute a selling technique for their Quick Delivery Homes: home staging. “It only took eight weeks from the time M & K arrived at our vacant Quick Delivery Home to the moment a contract was signed and the home was sold,” says Rick Mastrangelo, project manager of

Chatham Place at Arbor Meadows, a townhome community in South Orlando. “Staging this home heavily increased traffic that ultimately ended in a sale.” M & K “stages” brand new Toll Brothers homes with furnishings and accessories that entice the senses of prospective buyers and helps them visualize the space relationship of furniture in a home.

Ultimately, the buyer envisions themselves living at the residence and calling it home. “Toll Brothers evaluates the industry and adjusts accordingly to meet the needs of the current home buyer,” says Greg Goldman, senior project manager of Woodland Terrace at Timber Springs, a townhome community inEast Orlando. “Home staging is a fantastic tool and M & K was the appropriate fit for this unique partnership because of its attention to detail and quality design aspects that align perfectly with Toll Brothers.” Goldman staged a Quick Delivery Home at Woodland Terrace at Timber Springs that resulted in the home being sold after only a few weeks.

Toll Brothers also offers prospective buyers who currently have a home on the market the opportunity to have their home staged. Home buyers who place a deposit on a new Toll Brothers home are given a consultation with M & K. When the home buyer signs a contract agreement, Toll Brothers pays for the staging of their home. “We believe in this partnership with M & K and extend the opportunity for home buyers to see the great results achieved from home staging,” says Goldman. “It’s another way Toll Brothers helps home buyers through the process of purchasing a new home.”?
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