RISMEDIA, July 9, 2007—MRIS (Metropolitan Regional Information Systems, Inc.), announced successful implementation of a new customer relationship management system (CRM) for the 60,000 licensed real estate professionals it serves throughout the Mid-Atlantic region.
MRIS selected Aplicor, a leading provider of Web-based Software as a Service (SaaS) CRM solutions over several other SaaS and on premise CRM software publishers. Aplicor then worked with MRIS to enhance the system in order to give MRIS a single view of its real estate subscribers.
Brian Donnellan, MRIS senior vice president of Business Operations and Chief Financial Officer, said Aplicor was the perfect match because of its ability to tailor its system to meet the specific demands of our MLS. “Aplicor enhanced its system to meet the increasing needs of our customers and the complex relationships that they have with real estate agencies, brokers, local boards and associations. The efficiency of this customized system offers our customers an improved service experience, while dramatically reducing service costs.”
Bob Bemis, MRIS vice president of Customer Care, said that the CRM solution also enhances MRIS’s self service capabilities.
“The new CRM streamlines the registration process for new MLS subscribers and expedites processing for existing customers by allowing them to update their own account information online.”
According to the company, the CRM solution is also the first of its kind to integrate subscriber information directly into MRIS’s Cornerstone MLS system using the RETS 2.0 interface.
Chuck Schaeffer, Aplicor’s CEO, said of the MRIS system, “MRIS is a valued customer of Aplicor’s and they are using our Online CRM technology in an original, industry specific manner. This is something that is a common theme with many of our enterprise level customers. At Aplicor, we believe that Web based applications like ours have reached a level of sophistication that allows mid market and larger companies to adapt it to meet their specific needs.”