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RISMEDIA, July 12, 2007—Point2 Technologies Inc. and Asociación Mexicana de Profesionales Inmobiliarios, A.C. (A.M.P.I.), Puerto Peñasco Chapter has announced an advanced multiple listing service (MLS) system serving the Peñasco area and built around the Point2 NLS (National Listing Service) online marketing and lead management platform.

The new A.M.P.I. Peñasco MLS system has been fully implemented and is being rolled out to association members across the rapidly growing Rocky Point region and surrounding municipalities.

The system leverages Point2’s proprietary Agent Handshake™ technology to automatically aggregate member listings while enabling the Association to better organize, standardize and professionally publish listings both in the members-only part of the system as well as on its public facing Web site.

Further strengthening A.M.P.I.’s competitive position is a number of advanced value-add technology tools the new MLS system enables it offer. These include world-class free Point2 NLS-based broker, agent and developer Web sites and blogs with built-in lead incubation systems, and an opt-in automated listing exposure network of high traffic consumer search sites such as Google Base, Point2 Homes, Craigslist and

A new A.M.P.I. Web site,, also built using the Point2 NLS platform is part of the new MLS system roll out. The site capitalizes on Point2’s proprietary, unique neighborhood database to enable easier property search.

According to the A.M.P.I., they selected Point2 NLS for its flexible, open architecture that can seamlessly support the Association’s fast growth and forms the backbone for a future, national MLS in Mexico. Key selection drivers also included the platform’s listing syndication network, the largest in the industry. The network will enable A.M.P.I. members to advertise listings on major consumer search sites in Mexico, as well as in the United States and Canada, the region’s two largest target markets.

“We have been fortunate with our timing, as all of Mexico is watching right now. The state of Sonora and Puerto Peñasco specifically is currently running an agent certification program that will produce the first real estate licenses ever in Mexico. This, coupled with the Point2 NLS system will revolutionize the way we do business here and hopefully throughout Mexico,” said Kent White, president-elect A.M.P.I., Puerto Peñasco section 51.

“Change and technology can present great challenges, but also great opportunity. After careful research and time spent working with the Point2 NLS system and the team at Point2, it became evident that this is the best way to move forward. I am now addicted and love this system. Point2 NLS is so advanced in its capabilities, yet so easy to use almost everyone can do it.”

“I really do believe that we may have the opportunity to take this system national as Mexico’s MLS service providers. We have discussed it with the National A.M.P.I. President Elect Sergio Dueñas, who was very interested in hearing more about it,” added White.

“We are excited to be part of this forward-thinking, visionary milestone A.M.P.I. Puerto Peñasco has achieved today. A.M.P.I.’s implementation sets the tone for the kind of seamless, nationally scaleable value add systems industry organizations must look towards today be it in Mexico, the United States or other parts of the world,” said Brendan King, chief operating Officer, Point2 Technologies Inc. “While Point2 NLS is a cooperative online marketing platform that can operate in concert with existing MLS systems, given the lack of legacy MLS systems in Mexico, we’re pleased to see A.M.P.I. able to apply Point2 NLS to drive its entire MLS service.”

“Real Estate professionals in Mexico have an opportunity to avoid regionalization issues such as overlapping MLS advertising systems, lack of listing data control and analytics.  Agents and Brokers in Mexico will be able to offer to their consumers an unprecedented level of exposure and distribution of rich data listings to our syndication partner network which includes Google and Yahoo! and is expanding almost weekly,” added King.

Major A.M.P.I. Peñasco member brokerages, Re/MAX Legacy and Realty Executives Mexico were first to transfer listing inventories to the new MLS. The brokerages also replaced their legacy Web sites with new, Point2 NLS-based broker sites that incorporate advanced lead routing and management capabilities. To optimize branding, listing exposure and agent productivity, both organizations also launched free Point2 NLS Web sites for each of their agents, all inter-networked to publish listings and updates on all sites simultaneously, using the Point2 Agent Handshake™ system.

“We are proud to be a part of this innovative MLS system that will allow us to better represent the Puerto Peñasco real estate market,” said Grant MacKenzie Jr., Broker/Manager of Re/Max Legacy.”

“We are extremely pleased to be using Point2 NLS. We were especially impressed with the connections to Google, Yahoo! and MSN, along with all the other syndication opportunities,” said Wayne Corcoran, Realty Executives Manager/Broker. “The ability to use our listings on non Point2 Web sites or blogs gives us added flexibility, and Handshake with Point2 NLS-based sites across our agent network broadens our marketing while eliminating the need for duplicate data entry on our individual agent and broker sites, and the A.M.P.I. MLS system and Web site. Plus, the technology allows us to manage leads in a timely manner and offers valuable analytical tools to constantly help improve our marketing, usage and performance.” 

“We believe the tools we now have at our disposal, along with Point2’s great service will help our agents to better serve their clients,” added Corcoran.

According to A.M.P.I., Rocky Point has seen a housing boom rarely seen before anywhere in the world. Less than a decade ago, no condo projects with more than 100 units existed in the area. In the year 2000, only a single large scale project was erected. This changed in 2001. Now the Sandy Beach area alone has over 1,600 condos sold, and over 30 condo towers are in some stage of development.

Economists in Mexico City project growth explosion for the Puerto Peñasco region. The recently announced Puerto Peñasco airport, and the highly anticipated completion of the coastal highway connecting the area to California are expected to fuel and accelerate this growth for years to come.

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