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RISMEDIA, August 20, 2007—Psst. It’s a secret to many, but one company is sharing why plenty of people are still buying houses and finding success in residential real estate investing across the U.S. despite the fluctuating economy.

HomeVestors of America, the company famous for its “We Buy Ugly Houses®” billboards, has released a free special report entitled “The Seven Secrets of Successful Real Estate Investing” and announced for the first time that it will make the HomeVestors e-mail newsletter and national property listing reports available to all interested real estate investors who wish to sign up at no charge.

The release of these materials to the public supports HomeVestors’ position that real estate investors have been successful in all economies and follows the recent purchase of the franchise network’s 30,000th house in the U.S.

“In all the years that we’ve been in business, certain real estate investors have been continually successful regardless of the market,” said John Hayes, president and CEO of HomeVestors. “So we set out to identify the common characteristics that separate the superstars from every other investor in the field.”

Research pinpointed the following traits or, as HomeVestors renamed them, “seven secrets” among top performers in the industry. All successful real estate investors:

1. Expect the unexpected
2. Build a winning team
3. Emphasize selling
4. Never stop buying
5. Have an exit strategy
6. Have an eye on key indicators
7. Have a passion and drive for the business

“You can take two real estate investors in the same market, in the same neighborhood, even on the same street, and have two very different outcomes depending on who possesses these seven traits,” Hayes said.

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