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RISMEDIA, August 21, 2007—In an effort to provide an increased level of service for Hispanic home buyers and sellers in the greater Paterson and Passaic County area, Nancy Pavic and Jose R. Cordova co-owners of Casa Real Properties announced that their real estate brokerage has joined the CENTURY 21® franchise network and will now operate as CENTURY 21 Casa Real Latino.

“Two well-establish and respected organizations have come together in a cooperative effort to provide unparalleled real estate services and support to the Hispanic home buying and selling community,” said Jose R. Cordova, co-owner of CENTURY 21 Casa Real Latino. 

Over the past 14 plus years, Cordova and Pavic have established themselves and their real estate brokerages as leaders in the greater Paterson and Passaic County area with focused attention to the burgeoning Hispanic home buying and selling population.

“The CENTURY 21 System has a tremendous presence within the Hispanic community based on its ongoing targeted marketing efforts, the numerous real estate tools, systems and resources it provides in Spanish and its global footprint which includes major Hispanic and Latin American territories including Mexico, Spain and South America,” said Nancy Pavic, broker and co-owner of CENTURY 21 Casa Real Latino.    

Like all firms in the CENTURY 21 System, CENTURY 21 Casa Real Latino will continue to be independently owned and operated, and will now share the global market power and the benefit of affiliation with the world’s largest residential real estate sales organization.

“As technology and globalization continue to change the world’s business landscape, savvy real estate entrepreneurs like Nancy and Jose continue to recognize the value that affiliation with a global real estate leader like Century 21 Real Estate LLC can afford,” said Tom Kunz, president and CEO of Century 21 Real Estate LLC.

To help develop CENTURY 21 offices across the country that provide culturally relevant and integrated services to the burgeoning Hispanic community, Century 21 Real Estate LLC has a dedicated team within its organization led by Saul Serna, senior vice president of Hispanic Initiatives for Century 21 Real Estate LLC.

 “We are thrilled to welcome Nancy, Jose and the entire CENTURY 21 Casa Real Latino team to the CENTURY 21 family and look forward to working together to truly bringing the highest standard of service in the real estate industry to the Hispanic community,” said Serna.

CENTURY 21 Casa Real Latino currently has more than 50 full-time sales professionals, most of which are bilingual speaking both Spanish and English fluently. Nationally, there are more than 10,000 Spanish-speaking CENTURY 21 sales professionals located in more than 2,000 offices.

“While our name has changed to reflect our joining the CENTURY 21 System’s global network of real estate offices, our commitment to servicing the real estate needs of consumers in the Paterson area remains unchanged,” said Cordova.  “Helping consumers to make informed real estate decisions and realize the dream of homeownership is our passion.”

The Paterson and Clifton offices have temporally merged under the same roof at 914 Madison Avenue in Paterson. CENTURY 21 Casa Real Latino will open a brand new office in Clifton in the near future.  This location is currently under contract and will be designed to foster an environment for continuous growth and increased market share while aiding the needs of both agents and clients in the Clifton area.

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