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RISMEDIA, August 23, 2007–Unless you’ve been living in a vacuum, as a real estate professional, you know that the subprime lending crisis in this country has reached historic proportions

.Banks that once lent money to buyers who could not afford a house, through little- or no-money-down options or interest-only loans, are now grappling with  defaults that are not only affecting the stock market, but reportedly about to bring down the U.S. economy.

Recent headlines about huge mortgage operations shutting their doors due to problems in the secondary home mortgage arena are hyped up enough to scare industry professionals almost as much as the hype we’ve heard about the so called “housing slump.”

Is the mortgage crisis real? And if so, how far reaching is it? How will it really affect your day-to-day business?

These questions and more will be answered in-depth by several industry leading experts next month at RISMedia’s 18th Annual Leadership Conference at the historic Roosevelt Hotel in midtown Manhattan on Sept. 5 & 6.

Ron Peltier, president and CEO of HomeServices of America, Inc. will discuss the subject in his “State of the Industry” address during the conference Opening Session, “Critical Issues Facing the Industry Today,” from 3-5 p.m. on Sept. 5.

Alex Perriello, president and CEO of the Realogy Franchise Group also will comment on the subprime crisis during his closing remarks at the Opening Session. And on Thursday, Sept. 6, Jeff Mandel, president of Prism Professional Solutions will cover this topic during his Business Development panel, “Maximize Your Profitability-Five Ways to Use Core Services to Your Advantage,” from 10:45 a.m. to 12 noon.

Don’t miss these important opportunities to hear discussion on the subprime issue as well as many other critical issues facing your business today. The Leadership Conference boasts over 70 high levels speakers and four tracks including Business Development, Marketing & Technology, Training & Recruiting and Relocation., as well as Product Showcases and dozens of leading companies exhibiting at the show. To learn more about the conference or to register online, visit

Those interested in attending may also call (800)724-6000 for more information.