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RISMEDIA, August 30, 2007-Continuing in our series of Local Editor introductions, this week we welcome Brad Baird, broker/owner of Realty World Southwest, a Phoenix, Arizona-based real estate brokerage firm. Realty World Southwest is known in Phoenix for its creative, innovative and forward thinking tactic as a real estate company. According to Baird, thinking out of the box is encouraged at Realty World Southwest; reminding agents to never forget that high tech is a requirement but high touch is essential.

For Baird, real estate runs in the family, inheriting his “real estate gene” from his father, Cliff Baird. When asked “how long have you been in the business?” Baird is known to say, “honestly all my life.”

Throughout Baird’s professional life, he says he has been involved with all aspects of the real estate business. After spending years with a national real estate sales training company, he feels this experience allowed him the opportunity to travel the country, learning the real estate business from successful companies around North America. Coming full circle in the industry, Baird was also a loan officer with an Arizona mortgage bank. With this combined real estate experience Baird feels he is able to consult with his clients across a broad spectrum of the real estate industry.

In addition to his recent contributions to the Local Editor program on, for the past four years, Baird has been hosting the radio talk show “The Real World of Real Estate.”
As part of the Local Editor program, the linkage and sponsorship from RISMedia’s “authority” site will place the Realty World Southwest Web site,, on top of search results for real estate searches the Phoenix area.

Those interested in becoming RISMedia’s Local Editor in their geographical area can also contact Social Media Systems by visiting