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RISMEDIA, Sept. 20, 2007-The St. Joe Company, one of Florida’s largest private landowners and a leading developer of lifestyle communities, and SecondSpace, Inc., a leading Web services company that operates and, announced an exclusive, multi-year online marketing agreement to bring “JOE’s Florida” to a broad range of buyers across the Internet.Under terms of the agreement, SecondSpace will market St. Joe resort community properties, home sites, golf course properties, acreages and rural retreats on its and Web sites, enabling St. Joe to connect with new customers from across the U.S. and around the world and leverage SecondSpace’s patent-pending behavioral targeting platform and proprietary data and analytics capabilities to gain unique market intelligence. In addition, SecondSpace will power the next generation of, an online destination that the company says will bring to life everything that Northwest Florida has to offer new buyers and existing owners.

“As JOE enters the second decade of our transformation into a lifestyle real estate company creating inspired places, we are embracing new marketing strategies to connect a broad customer base to the properties and experiences that suit their lifestyle,” said Peter Rummell, chairman and CEO of The St. Joe Company. “Our partnership with SecondSpace will enable us to reach new customers and build longstanding relationships with highly qualified buyers: from the moment they begin the search for their ideal location through the entire experience of living, playing and working in Northwest Florida. As we learn more about our customers through the SecondSpace platform, we will gain valuable insight into how to develop real estate products that further compel and inspire them.”

Highlights of the agreement include:

– Marketing of St. Joe Properties on and
As of today, St. Joe will list and merchandise its resort communities and thousands of second homes, home sites and rural retreats across SecondSpace’s network of lifestyle-oriented Web sites. and currently connect a large and loyal customer base with a broad array of lifestyle properties, allowing St. Joe to leverage SecondSpace’s online relationship marketing platform and integrated marketing campaigns to reach highly qualified and motivated property buyers
– Market Information, Customer Segmentation and Web-Based Analytics
Through proprietary data sets generated via SecondSpace’s network of Web sites, St. Joe will have access to market information previously unavailable through traditional market research or walk-in traffic. These analytics will enable St Joe to optimize and enhance its product development, marketing and sales activities by using aggregated market data and detailed information specific to their own properties to gather intelligence on customer demand, product offerings and amenities, as well as sales and marketing trends and campaign measurement.
– The Next Generation of www.joe.Com Powered by SecondSpace
St. Joe and SecondSpace will launch the next generation of which will enable people everywhere to discover and explore JOE’s Florida through a highly personalized, immersive online experience. Built on SecondSpace’s technology platform, with multiple patents pending, the new will help potential buyers and current owners to get the most from St. Joe’s storied places and spectacular recreational offerings in Northwest Florida, including the award-winning Watercolor Inn, Cypress Creek, Shark’s Tooth and Origins golf courses and eco-sport experiences through their alliance with leading lifestyle companies like Orvis.

“With sugar-sand beaches, year-round sunshine and the finest amenities that Florida’s Gulf Coast has to offer, St. Joe’s properties epitomize the second home lifestyle,” said Anil H.P. Pereira, president and CEO of SecondSpace. “JOE’s Florida has something for everyone-home sites to build your dream retirement home, cottages for a seaside family getaway, miles of beachfront, bicycle paths, award-winning golf courses and wide open rural spaces. We are thrilled to partner with one of the world’s premier placemaking companies to bring the beauty of nature to targeted buyers across the Web.”

For more information, visit and