RISMEDIA, Sept. 26, 2007-Boomsma has been appointed president of Luxury Portfolio Fine Property CollectionTM and chief marketing officer for Leading Real Estate Companies of the WorldTM (LeadingRE), effective immediately.
According to the company, Boomsma is the architect for the two-year-old and highly successful Luxury Portfolio program, which includes a network of 200 of the finest locally-branded luxury real estate brokerage firms in the U.S. and 15 countries abroad; www.LuxuryPortfolio.com, an award-winning and elegant luxury property Web site; extensive targeted advertising to high net-worth consumers; a robust collection of other marketing components, ranging from a development collection to the Luxury Portfolio blog; and luxury consumer trends research.
“Paul is truly a visionary in the luxury space,” said Pam O’Connor, president and CEO of LeadingRE. “He has long been the face of Luxury Portfolio, the newest gem in LeadingRE’s portfolio for the finest locally-branded real estate firms, and is an enormous asset to our organization.”
Boomsma continually works with his Chicago-based team to deliver innovative luxury real estate offerings. Among the “firsts” he has engineered are:
• The first and only global luxury real estate site to offer content in eight languages and 22 currencies.
• The first luxury network to represent 25% of the 1,000 most expensive properties in the U.S., according to a Unique Homes survey.
• The first luxury network comprised of the highest number of high-end, top-producing real estate specialists, according to a Wall Street Journal study.
• The first luxury network to offer a complete and very diverse menu of luxury marketing components for online and offline media, as well as education, marketing tools, luxury alliance partners, and much more.
Recent Luxury Portfolio activities led by Boomsma include the first international symposium in Valencia, Spain, with attendance from international affiliates members based in the United Kingdom, Italy, Ireland, Spain, Portugal, Austria, China, U.S., Denmark, France, and Switzerland.
In addition, Boomsma hosted Luxury Portfolio’s first exclusive Luxury Summit in Chicago for top-producing luxury specialist associates. Both the summit and the international symposium featured recent proprietary research, conducted by the Harrison Group and co-sponsored by Luxury Portfolio and American Express, to investigate luxury consumer behavior and wealth management strategies and how they affect the real estate industry.
Boomsma was named one of the ‘35 Most Influential People in Luxury Real Estate” and was the recipient of the “Award for Excellence in Luxury Real Estate” by Unique Homes Magazine in 2006.
For more information, visit www.LuxuryPortfolio.com.