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RISMEDIA, Oct. 15, 2007-A whole new concept in online training for Realtors® is creating a remarkable shift in the way its users are doing business. According to Michael Russer (aka Mr. Internet®), Online Dominance is the first self-directed, video-based training program specifically designed to teach Realtors how to effectively communicate with the online consumer. Russer reports that members of the program are reporting radically positive results in their ability to attract and retain new customers by understanding their needs and priorities.

Linda Jefferson of says, “I knew how to turn on the computer, but I sure didn’t know anything about the Web or stuff like that, and no training program worked well enough for me to keep my interest. After seeing Michael Russer at a seminar, he was so infectious and exciting I knew I had to try his online course. I now have a Web site and other tools I can implement myself that have brought me business I never dreamed of before! Even if you put into practice only one or two ideas from Online Dominance, you will gain tremendous insight into your customer base.”

By learning to increase her presence, to laser focus on her target market, and engaging new communication tactics to reach out to them, Linda has expanded her business dramatically and is a recognized real estate industry expert.

“This is the first practical, fully scalable solution that truly facilitates understanding online consumers, and shows agents and brokers how to generate leads and consistently convert them to closes,” says Russer of his Online Dominance program. Empowering Realtors to utilize these simple but effective resources will not only prove to be valuable to their business, but provide a great benefit to their customers as well.

For more information, visit