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By Barry Hurd

RISMEDIA, Oct. 23, 2007-RISMedia has always had a powerful presence online. Several months ago, RISMedia’s site was renovated to include a list of social media and search optimization tools that included user commentary, profiles, a new forum, and a variety of syndication services for the articles on One of the more powerful changes to the RISMedia platform was the addition of having a local and topical sponsorship program, a program that allows real estate professionals and industry partners to share relevant and topical content while leveraging the power of RISMedia’s readership and it’s authority in the search engines.

By combining the power of fresh and relevant content, along with the news authority of, linking the articles properly to a new social media site, and syndicating the RSS feeds to the right sources-we have been able to create remarkable ranking within thirty days for one lucky broker.

Matt Steel, founder of “The Real Estate Investment Firm” is the new RISMedia local author and sponsor for the city of Bellevue, Washington. He will be writing about local real estate news in Bellevue and covering everything from market tips to real estate investment advice.

In under a month, Matt had the goal of expanding his online leads and exposure through the search engines to help master the competitive area he is in. His site ( already appears on line seven of Google’s results for “distressed real estate,” a phrase with 4,230,000 search results.

The new social media site that serves as the center of his new online lead generation effort was also targeted on the local search of “distressed real estate Bellevue,” which was conquested for him so that his real estate company shows up for lines 1,2, 3, 5, 6, 7, 8 and 9 on Google. By having more than one result on a search term that drives results for his business, his competitors are bumped off the first page of Google and his marketing campaign is that much more effective.

Two other phrases that Matt sought for conquesting using the RISMedia local sponsorship package were “Distressed Real Estate Washington” which shows up for lines 3, 4, and 10, and the phrase “Bellevue Washington Real Estate Investment Firm” which shows up lines 1, 2, 3, 4, and 6.

Specific three to six word phrases commonly referred to as the “long-tail” of search are powerful phrases that can be conquested to produce results. By controlling so much “virtual real estate,” prospects gain the perspective that a business is a top-contender in the real world and it impacts the decision to take action. This kind of placement on competitive terms used to take months to achieve before, but the combination of effective search and social media techniques produces faster and more effective results.

Competitive businesses that fully develop sites with the same tactical and strategic thinking can establish themselves as an authority in any industry over time.

The real power for this industry-changing strategy comes from very basic facts:
If you type into Google, you will see that has over 29,000 pages listed in Google’s primary cache – each ranking under related searches.

This content is updated daily with new articles, forum profiles, and user-generated, user-filtered, moderated, and on-topic real content.

The target site has been optimized properly, and the new social media platform ( is optimized similarly to, where everything is distributed widely and optimized properly.

Both sites involved ( and are constantly evolving on a technology platform, keeping up to changes in the Web 2.0 market. Bottom line: real content, plus top rated search engine optimization, enhanced with wide syndication through RSS, promoted through an established news authority, with proper link building = this result.

This is our formula for the partnership between RISMedia’s local sponsor program and Social Media Systems: Strategy + Technology + Execution = Results. This model can be duplicated in any industry, and just like Matt Steel or the solution gains more and more power over time.

About the author:
Barry Hurd is President of Social Media Systems, an online marketing and advertising consultant group working with search engine marketing and leveraging social media communities. He has over 15 years of entrepreneurial Internet and online marketing experience. As an author and prolific blogger, he has reached online audiences around the world. Since the mid nineties, Barry has been involved in numerous efforts to bring forth technical innovation through online business models. Past projects have included NIKE, REI, TMP Worldwide,, Verizon Superpages, Intuit, and RIS Media.

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