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RISMEDIA, Oct. 29, 2007-Dave Hanna and William E. White, managing partners of Prudential Preferred Properties CRE offices announced that the company is changing its name to Prudential Homelife Realty. Image advertising campaigns in the coming months will have primary focus on people enjoying their new homes. The focus will be on clients’ quality of living and the friendly, personal side to delivering real estate services to clients.

The Prudential Homelife Realty Web site can be seen now at www.PruHomelife.com and www.PrudentialHomelife.com. Numerous other URLs, including www.PrudentialChicago.com and www.PrudentialPreferredCRE.com, will continue to bring consumers to the Prudential Homelife doorstep as well.

“We are thrilled to unveil our new Homelife name and feel it better reflects the lifestyles and real-people qualities of our Chicagoland clients,” said Dave Hanna, managing partner of Prudential Homelife Realty. “We believe the Homelife name places more emphasis on the most important part of the real estate transaction, which is creating that new home life and enjoying the new comfortable space.”

“We’ve never positioned ourselves as a corporation selling homes,” said William E. White, managing partner and Chicago office broker manager. “Our clients look to us for market expertise and guidance, along with the personal touches and day-to-day client care that have been at the root of our business since the start. This is an exciting change for us and we expect it will serve our business well for years to come.”

For additional information, visit www.PruHomeLife.com or call 312-380-4747.

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