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RISMEDIA, Nov. 7, announced the launch of localization, providing members with the ability to localize (or personalize) their home pages with news, market trend, lifestyle and professional resources that are specific to their neighborhood.

According to the company, by providing additional localized information, consumers can better understand the value of their own property, as it relates to national trends and homes in their local area and state. This insight can help members determine when it is the right time to buy and sell. In addition, has expanded the ability for members to easily connect with the real estate professionals that can help them take the next step in the buying and selling process with direct links to home appraisers, inspectors, real estate agents and mortgage brokers.

“Today’s real estate environment requires that buyers and sellers understand the market trends that will help them make the most of their investment. Buying and selling today is about looking at property values over time and understanding whether your town, or the town you want to move to, is following the trend or bucking the trend,” said Damian Scott, president. “With the new localization, we provide members with a host of tools to help them keep an eye on the market, determine what is best for them and their families and then quickly make the move that is best for them.”

According to the company, becoming a member of is free. Those interested can type in an e-mail address and zip code and consumers can begin leveraging the benefits of membership such as customization, enhanced data, saving searches and reaching professionals.

The launch of localization comes with a host of new member features and functionality including: Widgets – Members can customize the home page with local market trend information, national real estate news feeds, lifestyle profiles and favorite searches.

Market Insight – Compare the national real estate climate with your neighborhood through month to month trending data, best performing zip codes in your area and foreclosure data for your town.

Lifestyle Profiles – Every neighborhood has a personality. Gain insight into a city and the people who live there including average age range, whether an area is good for children, crime statistics and employment level.

Find a Pro – is dedicated to finding its members the right local professionals that can help them through this complicated process and provides access to the pros in over 2900 counties in the U.S. Use Find a Pro to find a local real estate agent, appraiser, home inspector or mortgage broker. mobile – launched in August allows consumers to gain valuations on-the-go through their mobile phone by texting an address to 972-413-9622 or e-mail from any cell phone or PDA.

“In the past 12 months we have really focused on creating the right partnerships with the industry leaders that can take some of the mystery out of buying and selling a home,” Scott said. “We are excited to partner with companies like, ASHI, Claritas, RealtyTrac and to provide consumers with a one-stop shop for all the buying and selling insight and connections that they need to be successful.”

For more information, visit