RISMEDIA, Nov. 7, 2007-For decades, brokers have always had three challenges in common-productivity, recruiting and boosting retention. Well, it seems that things have not changed a lot over the years, as similar issues were spotlighted in a recent survey undertaken by RealSure, Inc.
The survey, conducted during October of this year, drew responses from more than 500 real estate professionals. “Improving market share” (84.8%) was ranked as the number one challenge by brokers for 2008, followed by “Keeping abreast of New Real Estate Models” (80.2%) and “Investing in better Agent Training” (79.7%).
In today’s ever-changing real estate landscape, these management issues need to be tackled head on, as a declining market does not have room for mediocrity. 2008 will create either the opportunity to expand your team and thus your market share or see it slipping as sales volumes and home prices do the same during next year.
According to RISMedia’s 2007 Power Broker Report & Survey, the top three results were found to be similar-Recruiting/Retention/Training being ranked as the #1 challenge, Maintaining Commissions/Profitability #2 and Discount Real Estate Models (New Business Models) as #3.
Due to the enormity and increasing specialization of education and training, the amount of courses, designations and the individual needs of agents, it has been expensive and impractical for most brokers to offer a complete career enhancement solution for all their agents. Offering specific in-house training solutions, even certain CE approved courses, can and should be handled by brokerage companies themselves. But when it comes to offering a complete and comprehensive library of skills-based classes, nationally recognized designations and Webinars, success modules, counseling calls and online self mentoring programs, the solution is best found with companies that concentrate on offering these types of services.
Created in 1995, industry career development company the RealtyU Group, has combined and integrated a large number of their existing educational products and created a turn-key, low-cost career solution – eUniversity – for real estate companies, over the last 12 months.
According to Bill Shue, president of the RealtyU Group, “eUniversity was created as an economical way for brokers to get a privately-branded solution for their company, which has comprehensive training for every agent, on-going education resources, business planning and accountability systems, career enrichment paths, essential skills courses and much, much more.”
“We have assembled over 200 top producing real estate agents nationwide to be the faculty for eUniversity,” says Shue. “With something for every agent, brokers can now partner with our mentors to train, teach and motivate their agents with proven strategies that get results. Every agent gets a personalized log-in that provides access to valuable tools, resources and knowledge, which will improve their career, skills and productivity.”