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RISMEDIA, Nov. 16, 2007-Real estate Web site this week launched its Zillow® Listings Feed program, allowing brokerages and Web vendors nationwide to feed all their for-sale listings to on an automated basis for free. According to the company, the program launches this week with numerous industry partners and approximately a half million for-sale listings, with more to be added in the near future..

In addition, Zillow is announcing its revolutionary Zillow Virtual Sold Sign program (VSS), to be added to Zillow Listings Feeds in the coming months. The company says that the VSS program allows a broker’s branding and contact information to permanently become part of a sold home’s Web page on Zillow, where four million people visit every month, 70% of whom are buying or selling in the next two years. The VSS functionality is free to all brokerages and Web vendors with Zillow Listings Feeds.

“Imagine having a permanent “sold by” sign in front of every home a brokerage has ever sold – giving buyers and sellers a critical piece of information on who is selling homes in a neighborhood – today and over time,” said Rich Barton, Zillow co-founder and CEO. “Given Zillow’s focus on all homes – more than 70 million of them – and not just those on the market today, we are in a unique position to provide this historical sales information to buyers, sellers and homeowners.”

Some of the leading brokerages participating in Zillow Listings Feeds today include ERA Real Estate, Intero Real Estate Services, Prudential California Realty, Realty USA,, RE/MAX Allegiance, United Country Real Estate and ZipRealty. In addition, Zillow has partnered with numerous top listings aggregators including NUMBER1EXPERT, Obeo, Inc., Point2 and Threewide.

For more information, visit