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RISMEDIA, Jan. 11, 2008-Pure Pixel Media LLC and Lead Theory LLC have joined together to create Onjax, to better service the real estate industry. Providers of technology solutions to real estate and mortgage, both organizations will now be able to utilize each other’s resources to meet the unique needs of these constantly evolving business models. The company says that this marriage of resources, technology, and vision, well positions Onjax as the emerging technology leader for real estate and related industries.

According to the company, Onjax offers a suite of real estate related technology solutions designed to maximize online marketing, lead generation, leads management, and transaction management to broadly cover Realtor business needs from front-to-back. Onjax solutions are built in Ajax Web development protocols, allowing for a more dynamic and efficient end-user experience. The concept of 100% online applications built on the Ajax platform for powerful, easy-to-use “Web 2.0” solutions for Realtors, is what defines Onjax.

With offices in upstate New York, Onjax already has a strong client presence in New York, Maryland, Colorado, Utah, and Nevada. “Onjax represents the ideal evolution of both Pure Pixel Media and Lead Theory businesses”, according Brian LoPresto, Managing Partner of Onjax. “My partner, Luke Brookhart and I both had similar visions for our respective companies and we quickly realized bringing our two companies together was the perfect way to reach our shared goals in a competitive marketplace.”

By providing interactive online consumer tools powered by Multiple Listing data, Onjax helps Realtors drive leads from their Web efforts. Onjax’s Leads Management System allows for Web monitoring, activity tracking, and communication functions to help Realtors incubate their leads to closing. Lastly, Onjax provides a comprehensive, yet easy-to-use Transaction Management Application to tie together all the participants, activities, and documentation involved in a typical closing.

For more information, visit