RISMEDIA, Feb. 20, 2008-Despite the down market that is affecting real estate across the country, Kristan Cole in Wasilla, Alaska has seen a dramatic increase in business from her online resources. The Kristan Cole Team attributes much of their success to the advanced web-marketing strategy developed by Pro Step Marketing, which includes a custom website.
“In 2006, 19 percent of our business closed came from the Internet. Since launching www.KristanCole.com last January, we have been on the forefront of the industry. The results for 2007 speak for themselves – 34 percent of our closed buyers came from the website. I couldn’t be happier,” says Kristan Cole, broker associate of The Kristan Cole Team, RE/MAX of Wasilla.
One year ago, Cole was putting all of her knowledge and tools into producing a cohesive marketing system that would be highly visible to online users and still generate sufficient leads. How were Pro Step Marketing and Kristan Cole able to do this? The real estate marketing strategy, design and implementation firm took all of Cole’s resources, and her frustrations with her original web system, and integrated them into a new, seamless marketing plan that would benefit the real estate team and increase business.
“We really listened to what Kristan wanted, and then created a specific strategy that addressed all of her concerns and complemented her branding, which was already strong and widely recognized in her community. Now, potential home buyers everywhere, searching for Wasilla real estate, can easily find The Kristan Cole Team on the Internet,” says Tricia Fink Andreassen, founder and CEO of Pro Step Marketing.
Kristan Cole brings more than 22 years of marketing, sales and negotiating experience to buyers and sellers in the Wasilla, Palmer and Girdwood, Alaska communities. She has earned several RE/MAX awards and was the #1 REALTOR® in Alaska for 2001-2006.