RISMEDIA, March 21, 2008-Zillow.com and MLS Property Information Network announced a partnership to feed listings from the New England area MLS to Zillow.com on a daily basis. According to the company, this partnership initiates the first participation at the MLS level in Zillow’s Listings Feed program, which launched in November 2007. To date, the company says that the Zillow Listings Feed program has attracted several top brokerages for participation, and now allows all customers of MLS PIN to automatically gain free marketing exposure for their listings on one of the most-visited real estate sites in the country, while providing Zillow’s users with a more robust search experience.
Each listing will include a description of the property with multiple photos and contact information for the listing agent, including links back to the listing brokerage’s website where they can find more information and connect with a sales associate to guide them through the home buying and selling experience.
In addition to providing their customers with free marketing exposure to their current listings, MLS PIN is participating in Zillow’s new Virtual Sold SignTM program. Through the Virtual Sold Sign program, attribution for previous listing agents or brokers becomes a part of that home’s lasting history on the Zillow Home Details page. This provides valuable ongoing marketing exposure for free, with 50% of all homes nationwide having been viewed on Zillow. Massachusetts is the most viewed state with 83% of homes having been viewed.
For enhanced exposure, individual agents can create a free profile page with photos, contact information and more details about the individual agent, linked directly from each listing.
“Zillow has already proven to be an effective selling tool for many of our customers and we’re excited to provide our customers with even more marketing exposure for themselves and their listings,” said Kathy Condon, president and CEO of MLS Property Information Network, Inc. “We’re especially thrilled about the Virtual Sold Sign program, as our customers’ successful sales are the most important marketing asset they have.”
Added Jorrit Van der Meulen, Zillow vice president of partner relations, “We’re delighted to have MLS Property Information Network as our inaugural MLS partner as they recognize the valuable resource Zillow is to their customers. This is a true testament to their progressive outlook, and we look forward to signing more multiple listings services in the near future.”