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RISMEDIA, April 2, 2008-Huff Realty has signed a contract with LanTrax, Inc., to use LanTrax’s signature LeadTrax Lead Management Solution to collect, assign, and track its Internet leads.

Developed by LanTrax, Inc., a diversified technology organization founded in 1999 and located in Buffalo, N.Y., LeadTrax is a Web-based solution that manages multiple lead sources and streamlines the processes of lead reception, aggregation, qualification, incubation, distribution, tracking, and reporting.

According to the company, the LeadTrax system collects Web leads from corporate websites and third-party sites (such as Lending Tree and and funnels all the leads into one system for effective management. LeadTrax has the ability to automate aspects of lead management through its customizable business rules, and requires real estate agents to regularly update the leads they are working, ensuring that prospects are receiving superior customer service and regular follow up.

Founded in 1975, the company says that Huff Realty has grown to more than 800 agents in 11 offices located throughout the Greater Cincinnati region, including Southwestern Ohio, Northern Kentucky, and Southeastern Indiana. Huff Realty is a member of HomeServices of America, one of the largest residential real estate brokerage firms in the United States.

“We are excited to work with Huff Realty in helping them manage and convert more of their Internet leads,” said Aaron Taylor, president and CEO of LanTrax. “Huff has established itself as one of the fastest growing privately held emerging businesses in the Greater Cincinnati area and is an established and respected name in the real estate industry, and we welcome the opportunity to provide our lead management technology to them.”

The company says that the LeadTrax lead management system currently is used by more than 40 real estate companies nationwide, including John L. Scott Real Estate (located in Seattle, WA with more than 4,500 agents), Prudential California Realty (located in Pleasanton, CA, with about 5,100 sales associates), William Raveis Real Estate (located throughout Massachusetts and Connecticut with about 1,700 sales associates), and Hunt Real Estate (located in Buffalo, NY, with about 1,200 sales associates). LanTrax also provides other software solutions – including the Profit Power back office system, the Agent Resource Center intranet, Do Not Call compliance software, and web hosting to more than 100 clients in the real estate industry throughout the United States.