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RISMEDIA, April 18, 2008-SharperAgent and John L. Scott Southern Oregon announced the successful launch of ‘JLS eMarketing,’ a fully integrated customer relationship management (CRM) and marketing suite designed exclusively for John L. Scott Southern Oregon.

With expert agents serving the Medford, Ashland, Jacksonville, Central Point, Eagle Point, Rogue River and Grants Pass areas, John L. Scott Southern Oregon has developed a reputation for exceeding their clients’ expectations. The JLS eMarketing system will further that tradition, providing agents with an effective, easy-to-use tool capable of creating long-term, valuable relationships. According to the two companies, the system’s features include:

– A Web-based, contact manager and calendar used to maintain critical information and track correspondence with all lead sources
– Over 2,000 pre-written, customizable templates allowing an agent to select the most meaningful messages to put in front of their clients
– A vigorous e-campaign engine with pre-built drip e-mail campaigns and performance tracking mechanisms
– Customer friendly, professional and reasonably priced direct mail options

The Co-Broker/ Owner of John L. Scott Southern Oregon, Lori Hawkins, discussed the company’s new partnership with SharperAgent: “The current market demands our agents spend their time as well as their dollars wisely. We selected SharperAgent to design a customized, company-supported marketing solution because it is clear they have a deep understanding of the tools and methods agents need to be more effective at marketing their services. It’s my job to turn potential into peak performance. SharperAgent helps my agents do just that.”

SharperAgent’s President and co-founder Brian Wildermuth sees the JLS eMarketing platform as the ideal tool for agents looking to refine their marketing efforts in 2008.

“Without some sort of plan in regard to marketing, real estate professionals will find 2008 to be a daunting year. Gone are the days when an agent can simply follow up on a lead; they’re going to have to build relationships. The JLS eMarketing system was built with these concerns in mind. Everything an agents needs to effectively communicate and connect with potential clients is incorporated into the web based tool. Maximum flexibility and control ensures that the agent will be able to easily put the right message in front of the hottest clients.”

For more information, visit www.sharperagent.com or call 866-614-9372.

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