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Former N.J. association exec to head up media organization’s marketing initiatives

RISMEDIA, April 28, 2008-RISMedia today announced that Shane Shapiro, the former regional vice president of Exit Realty of New Jersey and Connecticut, has joined the company as vice president of corporate communications. Previously, Shapiro served as the director of communications and public relations for the New Jersey Association of Realtors.

shane_shapiro_hs2.jpgShapiro’s responsibilities will include working on marketing and communication projects, assisting RISMedia’s continued efforts to bolster relationships with MLSs and associations from coast to coast, and working on the company’s content licensing initiatives.

“Customer expectations of the real estate professional have evolved,” explained Darryl MacPherson, executive vice president of RISMedia. “Today’s brokers and agents need to serve as a source of guidance and knowledge. Our business at RISMedia is the dissemination of information through our publications, online products and educational events-all of which are designed to help our audience become a trusted source of knowledge for their clients. Shane’s unique experience will support many informational initiatives in our queue that will create new distribution channels for the wealth of content we provide to agents and brokers.”

Based in Norwalk, Conn., RISMedia was founded in 1980 as the premier source of news and business-development information for the residential real estate and home services industries. RISMedia is the leading media organization for best practices information, breaking news and analysis, educational and networking events, and marketing and branding solutions for the leading real estate and home services companies throughout the United States. RISMedia’s flagship publication, Real Estate magazine’s printed edition is distributed to more than 40,000 brokers and leading agents nationwide, and RISMedia’s Daily e-News is circulated to upwards of 300,000 real estate professionals each day.

For more information, visit rismedia.com.

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