Commentary by Bob Goldberg
RISMEDIA, April 29, 2008-Listing properties, generating leads, managing clients and transactions, keeping up with the latest trends-a REALTOR’s® work is never done. To help you stay on top of the changing real estate game, the NATIONAL ASSOCIATION OF REALTORS® (NAR) recently redesigned the REALTOR.com®, and REALTOR.org Store websites. Now even easier to use, they will help you become more productive-and profitable.
If you are looking to secure more listings, sell more homes, and promote your business to the largest online audience of buyers and sellers in the world-who isn’t?-visit Realtor.com.
Recent enhancements to Realtor.com make it even more consumer-focused. New features include:
– New overall look and feel
– New search features that make it easy to save, share, and stay updated on listings
– Mapping of listings on satellite photo or interactive map
– Detailed neighborhood information based on listing results
– Gallery view of homes
– NAR members receive the following free on Realtor.com:
– Display of your listings with one photo
– Featured blog that allows you to demonstrate your expertise to active buyers and sellers
– Realtor.com Mobile that lets consumers search for listings with cell phone, iPhone or PDA
You can gain even more exposure by ordering enhanced services that allow you to add multiple photos, virtual tours, and more-detailed descriptions. And if you really want to impress sellers, you can build your brand and farm your target market with advanced marketing solutions, such as Featured AgentTM, Featured HomesTM, Featured CMA, and Featured Website.
To leverage today’s most advanced methods for marketing, prospecting, and brand building online, log in to the new REALTOR.com Solution Center through the Realtor.com Control Panel or visit http://SolutionCenter.REALTOR.com.
To preview the new Realtor.com website, click the link in the upper right corner of www.REALTOR.com.
We’ve also redesigned the online Realtor.org Store so it’s easier than ever to shop for the specialty real estate publications you need. The website sports a brand-new look, easy navigation, and more.
The new look is streamlined to minimize clutter and maximize usability. The store now looks and functions a lot like the major consumer book sites, incorporating best-in-class features to give you the best shopping experience possible.
New navigation makes it easier to browse NAR’s extensive product line.
Products are logically organized according to topics defined with extensive input from members. Searching for titles is easier and faster, too. The store displays a visual image and description of the product you are searching for, and even recommends other titles that might be of interest.
Plus, there’s a new shopping cart. The minicart, which keeps track of what you add to your shopping cart, makes it easy to add products without leaving the current page. When you are ready to check out, the order-review process makes it easy to change or add products, and update the shipping address and payment method.
Visit www.Realtor.org/Store and receive 10% off your next purchase. Simply enter promo code NEWSTORE at checkout to receive this discount.
Get the Realtor Message at NAR’s New Midyear Booth. You can check out these websites and more at the “Information Center” in NAR’s new booth at the Midyear Trade Expo. At NAR’s booth #1707, you can:
-Pick up “The Realtor Message” from NAR, including information on legislative activities and more.
-Save 10% on Realtor Benefits Publications (excludes new titles).
-Get the complete message on practical, everyday solutions from the Realtor Benefits Program.
-Send a message to Congress through the Realtor Action Center.
-Add your photo to the Centennial mosaic image and browse the full lineup of Centennial products and publications.
-Promote the Realtor Message with merchandise from Realtor Team Store.
Bob Goldberg is senior vice president, Marketing & Business Development and Commercial Services for the NATIONAL ASSOCIATION OF REALTORS®.
For more information, visit www.Realtor.org.