RISMEDIA, May 28, 2008-Intero Real Estate Services announced the launch of its national master franchise sales effort, allowing established multi-office real estate companies who are already successful in their local marketplaces to improve the fiscal strength of their companies by leveraging the power of the Intero system in their surrounding markets.
A sharp contrast to the traditional single-unit franchise model, master franchising has rapidly gained popularity. Compared to the typical franchisee, the company says that master franchisees have more freedoms-leading the growth of a large exclusive territory, such as an entire state and sharing franchise royalty, technology, and several other revenue opportunities.
“Broker/owners have longed for a solution to the downward trend of office profitability,” said Gino Blefari, founder, president and CEO of Intero Real Estate Services. “Intero® now offers an answer that will attract qualified, interested parties as we expand both nationally and internationally and based on the feedback we’ve received during our pre-launch effort, we’re definitely on the right track.”
Somewhat unique to the real estate industry, but rather common in the franchising sector in that it offers many of the rewards that major franchisors enjoy with far fewer restrictions than a single unit franchise. Established national players such as Century 21, RE/MAX, and Keller Williams all originally expanded in this manner and created many success stories along the way as their master franchisees enjoyed significant short-term and long-term gains.
“With my sales background at Realogy Corporation, parent company of some of the best-known brands in the real estate industry, I knew what Intero had and I am excited to be a part of it,” said Jose Perez, President of PCMS Consulting. “These types of master franchise opportunities really don’t exist in today’s marketplace and will be very appealing for those who get in on the ground floor.”