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RISMEDIA, June 4, 2008-Recordant, the sole provider of audio-capture technology, analytics and consulting solutions that generate meaningful and actionable intelligence from organizations’ direct interactions with the public, recently announced that its solution is to drive enhanced sales-team performance at The Marketing Directors, Inc., a marketer and exclusive sales agent for residential property.

According to the company, Recordant’s solution will be adopted in The Marketing Directors’ Atlanta-area residential hi-rise communities. Sales agents will wear digital Personal Recording Devices (PRDs) and record their interactions with potential buyers at the ‘Moment-of-Truth’ – the point at which they secure or lose a sale. These digital recordings will then be uploaded to Recordant’s Web-based analytic engine, which scans for specific words or phrases to determine which sales techniques are most effective, allowing the construction of targeted refresher training programs and the identification and sharing of best practices, company-wide. The Marketing Directors also seeks to gain valuable consumer insight by hearing customer motivations and responses to current market conditions and promotions.

David Tufts, president of The Marketing Directors, Inc. said, “In the current residential property market it makes a great deal of sense to take steps to fine-tune the effectiveness of our sales team. Recordant’s technology represents a unique and effective way to do this through an easy-to-use Web-based system and we expect it to add considerably to the already impressive skills of our sales teams.”

Chris Etter, president and CEO of Recordant said, “Recordant’s support for residential property sales represents something of a return to our roots in retail, after the launch of our products for army recruiters and law enforcement officers. We are delighted to work with The Marketing Directors in this way and look forward to seeing the tangible results that come from the kind of insight we can provide about the point-of-sale.”

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