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RISMEDIA, July 1, 2008-Coldwell Banker Residential Brokerage will combine the resources of its new home sales and marketing divisions – Builder Developer Services and The Condo Store – to become one of Atlanta’s most comprehensive real estate sales and marketing companies. Maintaining their own brand identities, the teams from each of the divisions will blend to support the sales and marketing efforts for Coldwell Banker Residential Brokerage as well as developers and builders of single family homes, town homes and condominiums. This integration culminates 18 months of strategic planning.

Previously, each division had its own support team. Now, talent from sales, marketing, market intelligence, business development, training, technology, relocation and accounting are combined to form a single support team under the leadership of Charlotte Sears, president of Coldwell Banker Residential Brokerage; Brad Horner, president of The Condo Store; and Bob Romano, Executive Vice President of Builder Developer Services.

“This is an important day for all of us as it’s the beginning of a great new synergy within our company,” said Sears. “It makes Coldwell Banker Residential Brokerage a stronger, quicker and more efficient service provider for our clients.”

Citing the company’s strengths, Sears continued, “During a challenging real estate market, we’re fortunate to be part of a financially sound company with deep industry roots. This affords us the ability to continue to innovate and to successfully navigate current market conditions while planning for the future.”

According to Horner, this new structure allows the company to provide greater service to current clients (primarily in Georgia, Florida, South Carolina and North Carolina) and developers focused on mixed-use communities. “Mixed-use communities often provide choices of single family homes, townhomes and condominium living,” said Horner. “Our combined skills and sales teams will help us further penetrate key markets throughout Atlanta and the Southeast.”

Due to the nature of onsite sales, Builder Developer Services and The Condo Store’s onsite agents are employees who receive salaries, sales incentives and benefits. “This allows us to attract the best sales people in the industry, both now and in the future,” said Romano. “At a time when real estate sales and marketing companies are under intense pressure, we have positioned ourselves for the future.”

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