A New REALTOR.com® to Keep You No. 1, and Our Industry Site Ranked No. 1
Nearly 6.5 million consumers start their home search on REALTOR.com® each month, making it the No. 1 most-visited real estate site on the Internet, a position it has held since it was launched over 10 years ago. Now, with a new, expanded set of online tools, the NATIONAL ASSOCIATION OF REALTORS® (NAR’s) premier home-for-sale website can also help make you No. 1.
Soon your listings will include interactive maps, detailed neighborhood and school reports and up to four photos. Even before the recent changes, Internet traffic reporting has shown that consumers spend 10 times more time on REALTOR.com than its nearest competitor, and the new site is already proving to engage them even more with your listings. Best of all, these new basic listing benefits and features are all free.
Make an Impact
With its redesigned home page, streamlined search path, and crisper, more informative listing detail pages, the new REALTOR.com will increase exposure for your listings and company. REALTOR.com is also working with MLSs across the country to update over 1.7 million listings as frequently as every 15 minutes, ensuring that the Industry’s website and REALTORS® are the most trusted source. If your listings are not being updated this often, encourage your MLS to provide REALTOR.com with a RETS feed today.
Consumers now have more choices in how they can view listings-the classic list view, an improved interactive map view and a new gallery view, highlighting the home’s primary image. Visitors can also search and explore any of the 55,000 neighborhoods according to their preferences, such as average home price, household income, school rating or many other factors.
Home Valuation Tool
Also featured is a Find Home Values tool, with information on 80 million properties, including over 4 million active listings. The site provides comprehensive information on all properties in a neighborhood, including active listings, recently sold homes and public records data on surrounding properties, such as sales history, assessment and taxes for three years. Using MLS-provided data, for the first time both the listing broker and buyer’s broker may be acknowledged on recently sold properties, demonstrating to the public that Realtor representation accounts for over 80% of all transactions.
Increase your exposure even more with REALTOR.com premier services, such as Showcase listings, which allow you to add up to 25 photos, virtual tours, full-motion videos and detailed descriptions. Company Showcase ListingsTM can help build your brand and assist your agents in satisfying their most demanding sellers.
New agent/broker branding now surrounds the listing, making you more visible to consumers and offering more points of contact. The new photo gallery layer on Showcase listings displays images 120% larger than before. Up to three of your additional “recommended” listings can be displayed on each detailed listing page, and you can even schedule and promote open houses.
Using the Featured HomesTM Marketing System, you can gain a competitive advantage by generating more interest in your listings and creating more exposure on every search results page. With 84% of consumers starting their home search online, it’s important to display your listings more prominently. With Featured Homes, your company’s listings are seen first and up to 10 times more often, helping your company and your agents to differentiate themselves.
Seeing is believing. Call (800) 246-1901 today to learn more.