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RISMEDIA, July 11, 2008-Roost, a search engine for homes, announced that real estate brokerage Baird & Warner has joined the Roost IDX Partner Network to support its online marketing programs.

Chicago-based Baird & Warner is the largest independent real estate broker in Illinois with more than $6 billion in annual sales, according to the company. Founded in 1855, it is also one of the oldest independent real estate brokers in the country.

Roost, says the company, helps local and regional real estate brokers like Baird & Warner attract home seekers to their own websites so that they can directly convert potential homebuyers into qualified leads under their own brands.

Charles Melidosian, Baird & Warner’s chief information officer, said, “We’re firm believers in performance-based marketing. It’s not enough to know where online visitors are coming from: we need to know where the best and most qualified visitors are coming from. The Roost platform provides that level of track-ability and accountability.”

Roost’s platform is comprised of a network of individual, IDX compliant property search sites and a comprehensive consumer search engine. This approach ensures that consumers have access to fresh and accurate property listings as soon as they are available, while local brokers and Realtors® attract additional, self-selected and meaningful traffic to their core websites.

Melidosian said, “Our reputation has been built over five generations and is our most valuable asset. We’re therefore extremely selective of the companies with which we work. Roost’s commitment to providing consumers with comprehensive, up-to-date information in the markets it serves was an important part of our decision to work with them.”

Baird & Warner is among more than 60 regional brokers across the U.S. that have joined the Roost Partner Network since Roost’s debut in January 2008.

Partner brokers span regional markets including the Atlanta; Baltimore; Boise, Idaho; Boston; Chicago; Dallas; Houston; Minneapolis, Minn.; Orange County, Calif.; Philadelphia; Portland, Ore.; Sacramento/Modesto, Calif.; San Diego and Washington D.C. areas, with more markets to be added soon.

“We’re thrilled to have Baird & Warner as part of the Roost Partner Network,” said Alex Chang, founder and CEO of Roost. “Not only is Baird & Warner the oldest real estate broker in the country, it is also widely regarded in the industry as one of the most progressive in its use of technology and innovative online marketing techniques. They therefore understand the tremendous value of the kind of qualified, engaged homebuyers Roost can deliver.”

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