RISMEDIA, July 25, 2008-RealtyTracTM, an online marketplace for foreclosure properties, and FrontDoor.com, a real estate website powered by HGTV, announced a new agreement and strategic partnership that will allow RealtyTrac to feed FrontDoor.com real-time properties from its nationwide foreclosure database of default, auction and bank-owned homes.
“FrontDoor.com is an exciting addition to our ever-growing network of valued partners,” said Rick Sharga, vice president of marketing at RealtyTrac. “We are committed to providing FronDoor.com and its visitors the most comprehensive set of foreclosure properties, and exclusive foreclosure-related editorial content, written specifically for them.”
With real estate in a downturn in most markets nationwide, the foreclosure marketplace is one of the few growing areas in real estate. During 2007, there were more than 2.2 million foreclosure filings – default notices, auction sale notices and bank repossessions – reported on more than 1.2 million properties nationwide, a 75% increase in total filings from 2006. Foreclosure activity increased 112% in the first quarter of 2008, according to the RealtyTrac U.S. Foreclosure Market Report.
“We are delighted to announce this new partnership with one of the strongest and most trusted real estate brands on the Web,” said Vikki Neil, vice president of real estate for SN Digital. “This new alliance between FrontDoor and RealtyTrac will open the door to help promote a full view of home transactions to the FrontDoor and HGTV audience in this challenging market.”
According to the company, FrontDoor.com currently lists more than 3 million homes for sale, expert advice, news, tips, neighborhood snapshots and the latest property listings. The site also provides real estate and home finance tools and calculators; along with more than 500 videos from HGTV, as well as original Web series created exclusively for FrontDoor.