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RISMEDIA, August 11, 2008-RealtyUSA, one of New York’s largest independent real estate brokerages, announced the successful launch of its new, custom-built marketing platform-TOM. The Total Online Marketing tool, built by Denver-based SharperAgent, delivers a comprehensive marketing software solution for RealtyUSA’s 2,300 agents throughout New York State.According to the company, with fully-integrated online and offline marketing channels, the TOM system offers agent a robust and intuitive solution for staying in touch with their clients and prospects. Agents can leverage the professionally designed, high-impact communication content found in TOM to build crucial relationships and ensure sustained business opportunities.

The features of the TOM system include:

– An easy-to-use contact manager that allows agents to store not only vital biographical data like e-mail and home addresses but also relevant demographic information for targeted marketing efforts
– Over 30 pre-built and customizable e-mail campaigns with set-it-and-forget-it functionality. These multiple touch campaigns register contacts in a sustained and consistent marketing campaign and keep agents top of mind with minimal effort
– High-quality, professional direct mail print fulfillment available at competitive pricing that will impress consumers and win business in today’s competitive market

Merle Whitehead, president and CEO of RealtyUSA believes that the TOM system gives his agents the tools they need to connect with today’s consumers: “Our customers are relying more and more on the Internet as a preferred method of communication. Adding the SharperAgent total online marketing system gives our agents a timely contact management instrument and a vast array of on line marketing resources.”

SharperAgent’s President and Co-Founder Brian Wildermuth says the TOM system will help agents build sales success. “At RealtyUSA, agents are given a competitive advantage through smart tools and services that keep them ahead of the curve. To thrive in a changing market place, real estate professionals need to instill confidence in consumers by demonstrating their expertise. TOM’s sophisticated content and flexible features will allow RealtyUSA agents to do just that,” he says.

According to the company, SharperAgent, headquartered in Denver, Colorado, coaches real estate and mortgage professionals and business owners on how to more effectively and efficiently market their services. This is achieved by providing the most relevant online and offline sphere marketing solutions available for contacting existing and prospective customers, connecting with them on a meaningful basis, and converting them into long-term, valued relationships.

For more information, visit or call 866-614-9372.