RISMEDIA, Sept. 9, 2008-VHT Inc., a provider of visual marketing services, announces the launch of its Interactive Floor Plan, a customized tool that provides real estate professionals an attractive way to showcase a property. VHT integrates computer-aided design software with professional photography to give users a room-by-room picture and help potential buyers get a genuine feel for the property’s size and layout.
“Real estate professionals who invest in interactive, informative marketing tools attract more attention for their listings and themselves,” said Brian Balduf, CEO of VHT, Inc. “VHT’s Interactive Floor Plan delivers an engaging tool that focuses the buyer’s attention on a property’s most marketable attributes. This increases the property’s perceived value and increases the likelihood that a buyer will take interest and visit the house.”
VHT’s professionally-produced, Interactive Floor Plans are prepared after on-site, professional measurements or can be produced with architectural blueprints or older floor plans. According to the company, each Interactive Floor Plan is created in a horizontal (landscape) or a vertical (portrait) orientation. Floor plans can be downloaded and printed for use in brochures, presentations, e-mails and websites.
“Marketing to consumers in today’s market requires sophisticated, interactive selling tools,” said Lisa Sons, senior product manager at VHT. “More than 84 percent of home buyers use the Internet to research listings. Consumers need to see themselves in these houses and you can’t put them there without interactive visuals.”
For more information, visit www.vht.com.