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RISMEDIA, Sept. 15, 2008-The real estate market has shifted drastically and dramatically. Sales volume and the number of transactions have dropped significantly. Inventory is at an all-time high and buyers are more reluctant than ever. Sound familiar? It should. It happened in 1979 and 1987, and today it’s happening again across the United States.

To help real estate agents throughout the industry, Keller Williams Realty, Inc. announced the launch of Gary Keller’s latest book, “SHIFT: How Top Real Estate Agents Tackle Tough Times.” Written by Keller, founder and chairman of Keller Williams Realty, and coauthors Dave Jenks and Jay Papasan, the book is drawn from the experiences of hundreds of top performing agents and outlines 12 tactics to surviving and thriving during a market shift. Keller and his coauthors are the real estate experts behind national bestsellers “The Millionaire Real Estate Agent” and “The Millionaire Real Estate Investor,” which, as part of The Millionaire Real Estate Series, have sold more than 1 million copies worldwide.

For agents who have read and implemented the business models and strategies of “The Millionaire Real Estate Agent,” “SHIFT” provides a refreshing, detailed, tactical approach to success in any market.

“There is only one certainty in the real estate business-that it is cyclical, and what goes up must come down. ‘SHIFT’ teaches agents the foundational tactics that jump-start your business in tough times, and power it forward in good times,” says Keller. “‘SHIFT’ isn’t about teaching agents how to have a good week or year; it’s about showing them how to have a great career.”

According to the authors, “SHIFT” focuses on 12 proven tactics, including:

– Master the Market of the Moment – Short Sales, Foreclosures, and REOs
– Re-Margin Your Business – Expense Management
– Price Ahead of the Market – Seller Pricing Strategies
– Create Urgency – Overcoming Buyer Reluctance

“At the end of the day, tough times are essential for top people to get ahead,” adds Keller. “For those who choose to make the most of the shift in this real estate market, this is opportunity time.”

“At Keller Williams Realty, our number one goal is delivering the best education and training in the industry. It’s our hope that this book will have the same, if not greater impact on the industry that ‘The Millionaire Real Estate Agent’ did,” says Keller Williams Realty CEO Mark Willis. “Gary and his team’s insights into what it takes to not only survive, but thrive in today’s market are spot on.”

This fall, Gary Keller, coauthor Dave Jenks and renowned real estate coach, Tony DiCello will split up across North America on a 30-city tour teaching the tactics of the book. With expected attendance in the thousands, this tour will undoubtedly change lives and help agents shift their businesses into higher gear.

For more information, visit www.millionairesystems.com and www.kw.com.

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