RISMEDIA, Sept. 18, 2008-Houlihan Lawrence, a residential real estate brokerages in the Westchester, Putnam and Dutchess counties of New York, has announced a marketing partnership with Mayfair International Realty, an exclusive luxury brand, promoting and marketing the finest luxury properties throughout Europe. The firm will act as Houlihan Lawrence’s London office and marketing arm, as well as its gateway into Europe with a network of over 350 real estate offices in the UK and Europe. This affiliation will enable Houlihan Lawrence to effectively reach a large global audience.
“We are thrilled to announce this new alliance with Mayfair International Realty,” said Chris Meyers, chief operating officer of Houlihan Lawrence. “In response to the growing international interest in our properties, we see an increasing need to provide our services in a global marketplace. Our partnership with this premier London-based agency will enable us to create new business opportunities.”
According to the company, Houlihan Lawrence’s affiliation with Mayfair International Realty will strengthen the firm’s position in the New York market by placing their properties at the forefront of an affluent international audience. The firm’s properties will be marketed to European buyers through Mayfair International Realty’s extensive media network and showcased on their highly prominent website. In addition, properties will be listed on the real estate search site of the Telegraph, Britain’s largest daily newspaper, whose website attracts 17 million users, and Country Life, regarded as the leading magazine for luxury real estate in the United Kingdom.
“Houlihan Lawrence is one of the pre-eminent brokerage firms in the New York area,” said Nicholas Churton, managing director of Mayfair International Realty. “We are extremely pleased to add Houlihan Lawrence’s remarkable properties to our customer base. International exposure is vital in today’s market and Mayfair International Realty plays an integral role in ensuring that properties being marketed through Houlihan Lawrence reach qualified international buyers.”