RISMEDIA, Sept. 24, 2008-Hotpads.com announced that it continues to be one of the nation’s top map-based housing search services, recently surpassing 200,000 active rental listings, the most anywhere on the Web, the company reports. The site also has more than 1.75 million homes or condos for sale and over 150,000 properties listed under its newly minted “Land for Sale” feature.
“Our goal has always been to simplify the process of finding a place you can call home and that will only get easier as the number of listings grows to record levels,” said Doug Pope, co-founder of Hotpads.com. “HotPads started off as a simple idea between two college roommates; now we have more rentals than any other real estate website and give people the opportunity to buy land and build their own home on it.”
In addition to reaching what it reports as record numbers of listings, HotPads has partnered with Lat49 to enable ultra-targeted, location-based “mapvertising” on the website. To take advantage of this new geo-targeting method, advertisers can buy inventory on HotPads through Lat49.
“Housing shoppers want to see all available housing options and the only way to do this is through a free open to post platform,” said Pope. “We need to develop innovative ways to monetize the site. Everything about real estate is local, partnering with Lat49 to serve mapvertising allows HotPads to serve unique local advertising to our users and will play a key role in our monetization plan.”
The HotPads founders also continue to be the leading experts on costs of today’s volatile real estate market, having recently worked with Forbes to compare the cost of buying with renting similar properties in ZIP codes in the nation’s 40 largest cities.
For more information, visit www.hotpads.com.