RISMEDIA, Oct. 21, 2008-Carey Tufts has been promoted to the post of Vice President of Marketing for Point2 Technologies Inc. (Point2), the company announced this week.
According to the company, Tufts will be responsible for Point2’s global marketing strategy for the real estate and heavy equipment business divisions. Tufts will direct and oversee the advertising, marketing, promotion, sales and support functions and programs, as well as corporate branding efforts.
Tufts assumes the new role after having served as the company’s director of Marketing, since December 2007. Tufts joined Point2 in 2004.
“Carey has taken our marketing to the next level. He has proven to be an extremely valuable leader at Point2, consistently demonstrating strong initiative and ability to drive complex projects that directly impact corporate goals and growth,” said Saul Klein, chief executive officer, Point2 Technologies. “Carey’s project and people management skills have earned him great respect across the organization. Most notably, his contributions over the past year towards advancing Point2’s position as a leader for listing syndication solutions for real estate MLS® (Multiple Listing Service) organizations and Associations have been instrumental to our rapid growth in the area.”
“I’m proud to welcome Carey to this important role and to see yet another senior position at Point2 filled from within. This transition provides Point2 with the seamless continuity it needs in marketing, and solidifies our bench strength at the senior level as we forge into 2009 with highly ambitious goals,” said Barry Willick, president, Point2 Technologies. “Carey’s understanding of our brands and our markets have served us well over the past several years. His strategic thinking and contagious commitment to his work will now enable him to make an even greater impact on our business.”
Tufts holds a BA and a Master degree in English, from the University of Saskatchewan. A native of Saskatoon, Tufts has traveled extensively throughout Canada, mountain biking and rock climbing. He is married to Rebecca Hunter, the owner of a successful bridal boutique in Saskatoon, and they both spend every non-working minute chasing after their three year old daughter Madeline.
For more information, visit www.Point2.com.