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RISMEDIA, Oct. 27, 2008-Over the last several weeks the resiliency of our economy has been tested and deep concerns have entered the minds of all Americans. The economic outlook has been volatile as evidenced by the wild days on Wall Street. Deep fears of a global recession have been the current topics at dinner tables and local community events around the world. Many prospective real estate buyers and sellers are asking themselves, “Is the right time to make a move or not?”

Real estate professionals have to be able to guide, educate and service prospective buyers and sellers in this new culture of real estate. Steve Goff, Broker & Instructor with RE/MAX Premier Group, Plano, Texas says, “The Real Estate world as we knew it five years ago has changed because the consumer has changed the way they shop and make purchase decisions.”

Mortgage interest rates are still very favorable for home seekers and lowering prices combine to make a great opportunity to be in the market to purchase a home, but real estate professionals have to understand the culture of the new consumer. Goff says, “The new real estate professional must be high-tech, skilled and prepared to communicate with tech-savvy clients in a world of Internet-working and relationship-building.”

EFC says that they are excited about a new program that they are offering real estate companies. “The Seven Strategies for Success in our NEW WORLD of REAL ESTATE” contains specific dialogues and tactics for communicating and thriving in a changed culture. In this new program we will discuss the following critical components to assist not only professional real estate agents but brokers increase productivity during these troubled times and beyond:

Demonstrating Value
Relationship Marketing
Learning to Tech-Communicate
Better Lead Incubation
Home Staging
Pricing to Sell
Master the KEYS of real estate sales

According to the company, EFC also offers programs and consulting in the following areas: Restructuring Management, Operations and Performance Improvement, Interim Management, Due Diligence Assessments of Franchisors, Merger and Acquisition Assistance, Strategy Formulation, Strategy Implementation, and Strategy Evaluation.

With this enormous economic downturn, the benefits EFC can bring are both financial and non-financial. Financially EFC will bring potentially a higher profitability and superior long-term financial performance relative to industry standards. Non-financial benefits include an expanded awareness of external threats, an improved understanding of competitors’ strengths, increase employee and agent productivity, reduced resistance to change, and a clearer understanding of performance-reward relationships.

George Barlow, president of EFC, says, “We will help to empower managers and employees through strategic management disciplines and strategies that will help the participating organizations establish a true sense of direction and capitalize on opportunities.”

For more information, visit, e-mail or call (949) 637-4131.