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MRIS, Nov. 17, 2008-Now that you have control over the input of your photos you will need to have access to a camera. You could ask if there is a digital camera in your office that you could use or you can use a regular camera (one that uses film) and have the photos developed on a CD.

Maybe it is time to consider the purchase of a digital camera. Things to look for are:

• Resolution – you will want a camera that will give you photos for Keystone but you will also want to have enough resolution to be able to produce quality prints or enlargements.
• Image Stabilization – this is referring to the technology that minimizes vibrations from your hand allowing for clearer photos.
• Wide angle lens – built in or add on wide angle lenses will make a big difference in the desirability of your photos.
• Batteries – this can be a real drag if the batteries don’t last long enough. Do some research here to find long lasting batteries that will hold up.

When you get your camera home, familiarize yourself with its features. The automatic scene modes can really improve your photo results. Learn to change resolution settings. Many cameras now come with a PC setting. This setting works well for photos that will appear on the Internet.

Remember, now that buyers are looking on the Internet for homes, don’t miss out on that initial impact of a new listing. A new listing with photos is going to get noticed. Agents have set up auto email to be sent out so your new listing is going to be hitting email inboxes within a few hours. Once again, the impact of a new listing with no photos is going to be far less than a new listing with a full complement of photos.

It’s easy to upload digital photos using Keystone Photo Upload. The time it takes to learn to use the camera and upload photos will really pay off in jumpstarting the marketing of the home, additional interest in your listings, and increasing traffic with people saying, “I saw it on the Internet,” the photos drew me in.

To send feedback on this article, e-mail communications@mris.net.

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