RISMEDIA, Nov. 13, 2008-Allison James Estates and Homes met with a strategic business consultant in the weeks prior to the National Association of Realtors National Convention in Orlando, Florida. The purpose of the meetings was to discuss how to take Allison James Estates and Homes to the next level in their recruiting efforts.
According to James A. Crumbaugh III CEO of Allison James Estates and Homes, “We need to start recruiting and hiring 300 Realtors a month to accomplish our goals of convincing 2 to 5% of this country’s Realtors to affiliate with Allison James Estates and Homes.
According to Crumbaugh, the average age of the Realtors associated with Allison James Estates and Homes continues to drift downward. The company’s last survey revealed that Realtors with Allison James Estates and Homes nationally are a little under the average age of 45 years old and they have an average length of time in the real estate industry of eight years.
“When we first starting meeting with the strategic business consultant we were thinking that we needed to hire up to 50 professional recruiters to cover all 13 states that we are currently in,” says Crumbaugh. “We do the recruiting nationally for all our state brokers. Currently we are in Washington, Oregon, California, Arizona, Texas, Nevada, Missouri, Kansas, New York, Tennessee, Kentucky, North Carolina and Florida.”
“With that type of coverage we knew we had to make a major investment in our recruiting efforts,” Crumbaugh says. “So here we are, looking at a huge investment in manpower and then our strategic business consultant takes us completely by surprise.
Early on Monday morning the week prior to the opening of the National Association of Realtors, National Convention, I had a meeting with our consultant. You can imagine my surprise when he made the following statement: ‘You don’t need to hire any recruiters’. The consultant went on to tell me that we already have several hundred recruiters. He explained that the one thing he has learned while questioning us on details for hours upon hours on how our business model worked, is that the Realtors in this country except for the very few are hurting financially.
“He then went on to say, ‘Why would you hire all these expensive recruiters, when you can take that same money and put it into the pockets of your own Realtors?’ It hit me like a sledgehammer. Our Realtors are the best recruiters we have, and they could use some income to supplement their income from real estate sales. So we now pay our Realtors to recruit for us. If they bring on a Realtor under PLAN A, our Realtor will receive $ 1,000 if they bring on a Realtor under PLAN B they will receive $ 900 and if they bring on a Realtor under PLAN C they will receive $300.
“In just the two weeks since we have implemented the program, our recruiting efforts have exploded,” says Crumbaugh.
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