RISMEDIA, Nov. 24, 2008-A new source for free real estate marketing information has hit the Internet. RealEstateMarketing.net provides experienced Internet and real estate marketing experts a source for educational eBooks in a downloadable, PDF format, for free.
Free tools, resources, and information
The variety of resources on this site will help real estate agents and brokers develop effective, timely plans for internet marketing and the more traditional marketing methods for prospecting and lead generation.
Ever used a free resource to increase your bottom line? The first real estate marketing eBook available at RealEstateMarketing.net is titled How The Experts Make 200K+ A Year, and is designed to help agents at all levels of experience learn about new avenues for maximizing their revenue.
“200K+ A Year” and all content on RealEstateMarketing.net is produced by the internet marketing experts at GetMyHomesValue, a 2008 Inc. 500 company that connects home buyers and sellers with local real estate agents. Future eBooks and PDFs will explain the many facets of online marketing – search engine optimization, blogging, pay-per-click advertising, e-mail marketing – in an easy to understand format. For real estate agents looking for information on improving ROI for traditional marketing, document templates and helpful marketing tips are also in the works for that, also.
“As entrepreneurs, real estate agents need to be well-versed in marketing, and we credit our success to a combination of the marketing tactics we discuss at Real Estate Marketing,” said Dave Conklin, co-founder of GetMyHomesValue. “In order to help agents in today’s market, we decided it was time to share some of the secrets to our success.”
“200K+ A Year” includes over 20 pages of marketing tactics from real estate agents, with many tips ready to implement within hours of reading.
RISMedia has received an exclusive excerpt from RealEstateMarketing.net’s first eBook, How The Experts Make 200K+ A Year, as an exclusive for its online readers. To download your own copy of the eBook, please visit http://www.realestatemarketing.net and follow the instructions on the homepage.
Whatever you learned during your real estate licensing, remember this: real estate marketing and lead generation are the lifeblood of a successful real estate career. No leads means no clients. No clients, no contracts. No contracts, no commissions! Let’s face it, while you may have gotten into real estate because you have a passion for it, or because you wanted to be your own boss, you also want to make money to support yourself.
Whether you were licensed last year or 20 years ago, you probably learned about the same topics in your real estate classes. Those usually include information on writing contracts, what is and isn’t legal when it comes to real estate transactions, and how to protect the interests of your clients. The classes are great at preparing you for all the legalities of the real estate world.
What you may not have learned is how to actually be a real estate agent. How to use marketing to generate leads, how to convert leads into clients, and how to successfully market homes and listings, even in a slow market. While real estate classes teach you what to do with a client – they don’t teach you how to get the clients in the first place!
As a real estate professional, you are essentially a small business owner. You are responsible for your own success and failure. If you don’t get clients and close transactions, you’re not taking home a paycheck. Not only are you the owner of your own business, but you must wear many hats within that business:
Owner and CEO
Director of Sales
Customer Support Manager
Director of Marketing and Public Relations
Quality Control Officer
Director of IT
Psychologist (to understand your client’s state of mind)
Teacher (to educate your clients on real estate).
To reach the highest levels of success in realty, you need to be able to build a business plan, stick to it, and budget effectively. You’ll need people skills of course, as well as the ability to read a person, gauge their reactions and respond. These skills come naturally to some, others have to work hard at them. The important thing to recognize is that the success or failure of your business depends on your willingness to work hard, improve yourself, and do all the things that need to be done (even if you don’t like doing them).
Marketing and lead generation are two of those tasks most agents do not enjoy. However, if you’re not constantly taking measures to generate leads, you’ll find yourself short of clients. To cultivate clients and, at the end of the day, create more income, you must generate leads. Marketing is the number one to generate leads. Every piece of marketing you do should be for the purpose of lead generation. If it’s not, you’re probably wasting money. Once you have tons of clients and a consistent revenue stream you can worry about branding and self-promotion. This eBook, however, was written to give you ideas on real estate marketing tactics that generate leads.